A campaign is a group of one or more ad sets that share a common objective, and can also share a common spend limit. Criteo campaigns follow a three-tier structure: Campaigns, Ad Sets, and Ads.

Ads are the actual media that is used to address the audience of a given Ad Set. There can be many Ads associated with a given Ad Set.

The Campaigns pipeline can be used to request and retrieve details about the campaigns in your account. Criteo’s Campaign API allows retrieval of the current configuration of your advertising Ad Sets allowing you to search for Ad Sets based on filters, start and stop Ad Sets, and update your Ad Sets' names, start and end dates, bid amounts, frequency capping, and other targeting controls.

Read more about this here

Configuring the Credentials

Select the account credentials which has access to relevant Criteo data from the dropdown menu & Click Next

Credentials not listed in dropdown ?

Click on + Add New for adding new credentials

Data Pipelines Details

Data Pipeline

Select Campaigns from the dropdown


Select one or more advertisers from the drop-down. If the advertiser ids requested are not part of the user’s portfolio, they will be skipped.

All advertisers which your credentials have access to should be available here. If they are not, please check the credentials selected / configured by you. While you can add multiple advertisers, the table size may become too large and so it is advisable to add one account per pipeline and use Union queries in the data warehouse to join the data for consumption

Select one or more metrics you would like to fetch from the Criteo platform. Each of the selected metric will create one or more columns in the database table in the destination warehouse. You can click on View Schema anytime to see the schema of the table being created.

Setting Parameters

Parameter Description Values

Campaign Status


Set by the advertiser, this represents the status of a campaign. Select to specify the status of the campaigns you wish to retrieve data in each run.

{Running, Archived, Not Running, Active, Paused, Budget Paused, Suspended}

Default Value: Delete

Bid Type


How spend is controlled and optimized in a campaign is determined by its bid type. COS is Cost of Sale, CPC is Cost per Click and CPO is Cost per Order. Select to specify the bid types of the campaign you wish to retrieve data in each run.


Default Value: Delete

Query Parameters


Enter the query parameters for which you wish to retrieve data in each run.

String separated by commas

Default Value: advertiserIds,bidType,campaignStatus

Delete or Append


This refers to the manner in which data will get updated in the data warehouse, with 'Delete' selected, the data will be upserted (only new records or records with changes) and with 'Append' selected, all data fetched will be inserted. Recommended to use "Delete" option unless there is a specific requirement.

{Delete, Append}

Default Value: Delete

Datapipeline Scheduling

Scheduling specifies the frequency with which data will get updated in the data warehouse. You can choose between Manual Run, Normal Scheduling or Advance Scheduling.

Manual Run

If scheduling is not required, you can use the toggle to run the pipeline manually.

Normal Scheduling

Use the dropdown to select an interval-based hourly, monthly, weekly, or daily frequency.

Advance Scheduling

Set schedules fine-grained at the level of Months, Days, Hours, and Minutes.

Detailed explanation on scheduling of pipelines can be found here

Dataset & Name

Dataset Name

Key in the Dataset Name(also serves as the table name in your data warehouse).Keep in mind, that the name should be unique across the account and the data source. Special characters (except underscore _) and blank spaces are not allowed. It is best to follow a consistent naming scheme for future search to locate the tables.

Dataset Description

Enter a short description (optional) describing the dataset being fetched by this particular pipeline.


Choose the events for which you’d like to be notified: whether "ERROR ONLY" or "ERROR AND SUCCESS".

Once you have finished click on Finish to save it. Read more about naming and saving your pipelines including the option to save them as templates here

Still have Questions?

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