Audience Upload

This sync enables moving Audience list data from a user specified datawarehouse to the Pinterest platform.


Configuring the Credentials

Select the account credentials which has access to relevant Pinterest account from the given list & Click Next

Credentials not listed ?

Click on + for adding new credentials and fill the form that pops-up.

pinterest reverseetl add credentials
pinterest reverseetl oauth

Data Sync Details

Data Sync

Select Audience Upload & click Next

pinterest audience upload sync
Sync configuration

Select the Ad account and customer list that you would like to use for this sync.

Data Model

Select the data model that you would like to use for this sync. Checkout how to configure a model here.

Setting Parameters

Parameter Description Values

Fetch Mode


This refers to the manner in which data will get fetched from the warehouse: FULL will fetch all records available in the data model / segment and will send tham to the Pinterest Platform,and INCREMENTAL will fetch only new records since the last sync and will send them to the Pinterest Platform.


Default Value: FULL

Incremental Key

Dependent Required

This refers to the key using which the rows will be incrementally fetched for upload.

Enter a row number

Data Encryption


This refers to whether the data is encrypted.

Yes, No

Default Value: No

List Type


Pinterest Ads allows mapping to various user types. Select user list type of your data

{customers emails, mobile ad IDs (MAIDs), Identifier for Advertisers (IDFA), LR_ID, DLX_ID, Hashed Pinner ID}

Default Value: email

Insert Mode


This refers to the manner in which data will be updated in the Pinterest Platform; with 'Upsert' selected, the data will be upserted (only new records or records with changes) and with 'Append' selected, all data fetched will be inserted. Recommended to use "Upsert" option unless there is a specific requirement.

Upsert, Append

Default Value: Upsert

pinterest sync config

Data Sync Scheduling

Set the schedule for the sync to run. Detailed explanation on scheduling of syncs can be found here

Dataset & Name

Give your sync a name and some description (optional) and click on Finish to save it. Read more about naming and saving your syncs including the option to save them as templates here

Still have Questions?

We’ll be happy to help you with any questions you might have! Send us an email at

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