Audience

This sync enables moving audience data from a user specified data warehouse to the Bing Ads platform.

You can find more information on Bing Ads' documentation page

SETUP

Configuring the Credentials

Select the account credentials which has access to relevant Microsoft Advertising account from the given list & Click Next

Credentials not listed ?: Click on + for adding new credentials and fill the form that pops-up.

Data Sync Details

Data Sync: Select Audience & click Next

Account: Select an account from the drop-down

All accounts which your credentials have access to should be available here. If they are not, please check the credentials selected / configured by you.

Customer List: Select the customer list that you would like to sync to the Bing Ads platform.

NOTE: Before you can upload customer list data via this sync, you must first create one customer list audience and accept the terms and conditions in the Microsoft Advertising UI.

How do you want to fetch data?: Select whether you want to fetch data from the Data Model or from Table/ View.
Data Model: In case you want to fetch data using Data Model, select the data model that you would like to use for this sync. Checkout how to configure a model here.
Data Warehouse: In case you want to fetch data using Table/ View, select the data warehouse that you would like to use for this sync.
Table / View: Select the Table/ view in the data warehouse that you would like to use for this sync.

Setting Parameters

Parameter Description Values

Parameter	Description	Values
Map Fields	*Required* This refers to the manner in which data will get updated from the data warehouse to your Bing Ads. Select a destination field and model field, and click Add.	{Destination Field, Model Field}
Fetch Mode	*Required* This refers to the manner in which data will get updated : FULL will update the entire column(s) from the selected data, INCREMENTAL will update the fresh record(S) added since last fetch	`FULL`, `INCREMENTAL` *Default Value:* FULL
Incremental Key *Dependant*	*Required (If Fetch Mode = Incremental)* Choose the field which will serve as Incremental key.	Select Incremental Key
Insert Mode	*Required* This refers to the manner in which data will be updated in Bing Ads Platform; with 'Add' selected, you can add new customer list items. Selecting 'Remove' will remove existing customer list items that match data from the data warehouse.	`Add`, `Remove` *Default Value:* Add

Map Fields

Required

This refers to the manner in which data will get updated from the data warehouse to your Bing Ads. Select a destination field and model field, and click Add.

{Destination Field, Model Field}

Fetch Mode

Required

This refers to the manner in which data will get updated : FULL will update the entire column(s) from the selected data, INCREMENTAL will update the fresh record(S) added since last fetch

FULL, INCREMENTAL

Default Value: FULL

Incremental Key Dependant

Required (If Fetch Mode = Incremental)

Choose the field which will serve as Incremental key.

Select Incremental Key

Insert Mode

Required

This refers to the manner in which data will be updated in Bing Ads Platform; with 'Add' selected, you can add new customer list items. Selecting 'Remove' will remove existing customer list items that match data from the data warehouse.

Add, Remove

Default Value: Add

Data Sync Scheduling

Set the schedule for the sync to run. Detailed explanation on scheduling of syncs can be found here

Dataset & Name

Give your sync a name and some description (optional) and click on Finish to save it. Read more about naming and saving your syncs including the option to save them as templates here

Still have Questions?

We’ll be happy to help you with any questions you might have! Send us an email at info@datachannel.co.

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