Data Provider Audience
This sync enables creating a targeting audience data from a user specified data warehouse to the Amazon Ads DSP platform.
You can find more information on Amazon Ads DSP Data Provider documentation page
Configuring the Credentials
Select the account credentials which has access to relevant Amazon Ads DSP account from the given list & Click Next

Data Sync Details
- Data Sync
-
Select Data Provider Audience & click Next

- Profile
-
Select a profile from the drop-down
- Advertiser
-
Select an advertiser from the drop-down
All profiles/ advertisers which your credentials have access to should be available here. If they are not, please check the credentials selected / configured by you. |
- How do you want to fetch data?
-
Select whether you want to fetch data from the Data Model or from Table/ View.
- Data Model
-
In case you want to fetch data using Data Model, select the data model that you would like to use for this sync. Checkout how to configure a model here.
- Data Warehouse
-
In case you want to fetch data using Table/ View, select the data warehouse that you would like to use for this sync.
- Table / View
-
Select the Table/ view in the data warehouse that you would like to use for this sync.
Setting Parameters

Parameter | Description | Values |
---|---|---|
Map Fields |
Required This refers to the manner in which data will get updated from the data warehouse to your Amazon Ads DSP. Select a destination field and model field, and click Add. |
{Destination Field, Model Field} |
Fetch Mode |
Required This refers to the manner in which data will get updated : FULL will update the entire column(s) from the selected data, INCREMENTAL will update the fresh record(S) added since last fetch |
Default Value: FULL |
Incremental Key Dependant |
Required (If Fetch Mode = Incremental) Choose the field which will serve as Incremental key. |
Select Incremental Key |
Action on Audience |
Optional Which of these actions would you like to carry out: create an audience list and add records to it, add records to an existing audience list or remove user records from an audience list. |
|
Audience Name |
Required Give a name for your audience |
String Value |
Audience Description |
Required Give a brief description for your audience. |
String Value |
Country Codes |
Required Specify the two letter country code (ISO ALPHA-2) for each your audiences data. Eg: US. For the list of country codes refer here |
String Value |
Audience Time to Live(In Days) |
Required Time duration (in number of days) for which this audience will be available on the Amazon Ads DSP console |
Integer Value Default Value: 365 |
Entity for assoicating/disassoicating records to audience |
Required You may populate your audiences with IDs corresponding to records in the following formats: COOKIE, MAID, EXTERNAL_USER_ID |
Default Value: |
Data Sync Scheduling
Set the schedule for the sync to run. Detailed explanation on scheduling of syncs can be found here
Dataset & Name
Give your sync a name and some description (optional) and click on Finish to save it. Read more about naming and saving your syncs including the option to save them as templates here
Still have Questions?
We’ll be happy to help you with any questions you might have! Send us an email at info@datachannel.co.
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