Data Provider Audience

This sync enables creating a targeting audience data from a user specified data warehouse to the Amazon Ads DSP platform.

You can find more information on Amazon Ads DSP Data Provider documentation page

SETUP

Configuring the Credentials

Select the account credentials which has access to relevant Amazon Ads DSP account from the given list & Click Next

Credentials not listed ?: Click on + for adding new credentials and fill the form that pops-up.

Data Sync Details

Data Sync: Select Data Provider Audience & click Next

Profile: Select a profile from the drop-down
Advertiser: Select an advertiser from the drop-down

All profiles/ advertisers which your credentials have access to should be available here. If they are not, please check the credentials selected / configured by you.

How do you want to fetch data?: Select whether you want to fetch data from the Data Model or from Table/ View.
Data Model: In case you want to fetch data using Data Model, select the data model that you would like to use for this sync. Checkout how to configure a model here.
Data Warehouse: In case you want to fetch data using Table/ View, select the data warehouse that you would like to use for this sync.
Table / View: Select the Table/ view in the data warehouse that you would like to use for this sync.

Setting Parameters

amazon ads dsp dp reverse audience config

Parameter Description Values

Parameter	Description	Values
Map Fields	*Required* This refers to the manner in which data will get updated from the data warehouse to your Amazon Ads DSP. Select a destination field and model field, and click Add.	{Destination Field, Model Field}
Fetch Mode	*Required* This refers to the manner in which data will get updated : FULL will update the entire column(s) from the selected data, INCREMENTAL will update the fresh record(S) added since last fetch	`FULL`, `INCREMENTAL` *Default Value:* FULL
Incremental Key *Dependant*	*Required (If Fetch Mode = Incremental)* Choose the field which will serve as Incremental key.	Select Incremental Key
Action on Audience	*Optional* Which of these actions would you like to carry out: create an audience list and add records to it, add records to an existing audience list or remove user records from an audience list.	`Create an audience list and add records to it`, `Add records to an existing audience list` , `Remove user records from an audience list`
Audience Name	*Required* Give a name for your audience	String Value
Audience Description	*Required* Give a brief description for your audience.	String Value
Country Codes	*Required* Specify the two letter country code (ISO ALPHA-2) for each your audiences data. Eg: US. For the list of country codes refer here	String Value
Audience Time to Live(In Days)	*Required* Time duration (in number of days) for which this audience will be available on the Amazon Ads DSP console	Integer Value *Default Value:* 365
Entity for assoicating/disassoicating records to audience	*Required* You may populate your audiences with IDs corresponding to records in the following formats: COOKIE, MAID, EXTERNAL_USER_ID	`COOKIE`, `MAID`, `EXTERNAL_USER_ID` *Default Value:* `EXTERNAL_USER_ID`

Map Fields

Required

This refers to the manner in which data will get updated from the data warehouse to your Amazon Ads DSP. Select a destination field and model field, and click Add.

{Destination Field, Model Field}

Fetch Mode

Required

This refers to the manner in which data will get updated : FULL will update the entire column(s) from the selected data, INCREMENTAL will update the fresh record(S) added since last fetch

FULL, INCREMENTAL

Default Value: FULL

Incremental Key Dependant

Required (If Fetch Mode = Incremental)

Choose the field which will serve as Incremental key.

Select Incremental Key

Action on Audience

Optional

Which of these actions would you like to carry out: create an audience list and add records to it, add records to an existing audience list or remove user records from an audience list.

Create an audience list and add records to it, Add records to an existing audience list , Remove user records from an audience list

Audience Name

Required

Give a name for your audience

String Value

Audience Description

Required

Give a brief description for your audience.

String Value

Country Codes

Required

Specify the two letter country code (ISO ALPHA-2) for each your audiences data. Eg: US. For the list of country codes refer here

String Value

Audience Time to Live(In Days)

Required

Time duration (in number of days) for which this audience will be available on the Amazon Ads DSP console

Integer Value

Default Value: 365

Entity for assoicating/disassoicating records to audience

Required

You may populate your audiences with IDs corresponding to records in the following formats: COOKIE, MAID, EXTERNAL_USER_ID

COOKIE, MAID, EXTERNAL_USER_ID

Default Value: EXTERNAL_USER_ID

Data Sync Scheduling

Set the schedule for the sync to run. Detailed explanation on scheduling of syncs can be found here

Dataset & Name

Give your sync a name and some description (optional) and click on Finish to save it. Read more about naming and saving your syncs including the option to save them as templates here

Still have Questions?

We’ll be happy to help you with any questions you might have! Send us an email at info@datachannel.co.

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