June 2021

New Connectors

Google Data Studio

Connect to Google Data Studio using DataChannel’s new community connector.

It is a no-code, no-maintenance, and fully automated connection between a user-determined data warehouse and Google Data Studio using its pre-built Google Data Studio Connector. It enables seamless conversion of your data into customizable informative reports and dashboards to yield actionable insights in real-time.

Go to your Data Studio Account and access DataChannel Google Data Studio Connector from the partner connectors. [Create → Data Source or use this link].

Click here for more details about this connector.

Google Cloud Storage

DataChannel now supports an Google Cloud Storage connector. The connector can be accessed from the Data Sources page on the DataChannel Dashboard. Please follow the step-by-step Set up Guide for a smooth integration.

This Google Cloud Storage connector will enable users to stream data from their Google Cloud Storage directly into a pre-determined warehouse of their choice. Users will be able to access their data by setting up a dedicated pipeline.

Available Pipelines

  1. CSV Data Report - This pipeline can be used to request and retrieve CSV files/folders (consisting similar structured CSV files). The transfer is enabled irrespective of whether CSV files are compressed or not.

  2. JSON Data Report - This pipeline can be used to request and retrieve JSON files/folders (consisting similar structured JSON files). The transfer is enabled irrespective of whether JSON files are compressed or not.

  3. Excel Data Report - This pipeline can be used to request and retrieve Excel files/folders (consisting similar structured Excel files). The transfer is enabled irrespective of whether Excel files are compressed or not.

Possible Destinations

Click here for more details about this connector.

Singular

DataChannel now supports Singular connector. The connector can be accessed from the Data Sources page on the DataChannel Dashboard. Please follow the step-by-step Set up Guide for a smooth integration.

This Singular connector will enable users to stream data from Singular into a pre-determined warehouse of their choice. Users will be able to access their data by setting up a pipeline in a matter of minutes. Data acquired using such a pipeline will allow you to access support tickets.

Available Pipelines

  1. Combined Creative Report - This pipeline can be used to request and retrieve a combination of both network (such as cost) and tracker stats (such as installs and revenue) at Creative-level breakdown.

  2. Combined Keyword Report - This pipeline can be used to request and retrieve a combination of both network (such as cost) and tracker stats (such as installs and revenue) at Keyword-level breakdown.

  3. Combined Placement Report - This pipeline can be used to request and retrieve a combination of both network (such as cost) and tracker stats (such as installs and revenue) at Placement-level breakdown.

  4. Combined Report - This pipeline can be used to request and retrieve a combination of both network (such as cost) and tracker stats (such as installs and revenue).

  5. Custom Report - This pipeline can be used to request and retrieve data based on a wide variety of dimensions and metrics as per user requirement.

  6. Network Creative Breakdown - This pipeline can be used to request and retrieve campaign statistics ingested from all the ad networks you have set up in Singular at Creative-level breakdown.

  7. Network Data - This pipeline can be used to request and retrieve campaign statistics ingested from all the ad networks you have set up in Singular.

  8. Network Keyword Breakdown - This pipeline can be used to request and retrieve campaign statistics ingested from all the ad networks you have set up in Singular at Keyword-level breakdown.

  9. Network Placement Breakdown - This pipeline can be used to request and retrieve campaign statistics ingested from all the ad networks you have set up in Singular at Placement-level breakdown.

  10. Trackers Report - This pipeline can be used to request and retrieve tracker data statistics ingested from Singular’s attribution service and third-party attribution trackers you have set up in Singular.

Possible Destinations

Click here for more details about this connector.

Feature Addition

Hourly Scheduling

Users will now be able to schedule Data pipelines at a specific hour, on a given day and month.

Example - 22 hours on 5th day of the month July; 10 hours on the 2nd day of the month of January.

If the scheduled date and time preceeds that of the current, the schedule is automatically considered belonging to the next year.

Availability - All Pipelines [New + Existing]

Detailed explanation on scheduling can be found here

hour scheduling

Snapchat - DMA

DataChannel’s Snapchat report Campaign Stats now supports an additional reporting dimension DMA. Users will now be able to fetch data from multiple landing pages into a pre-determined warehouse of their choice using this data pipeline.

DMA can be used to retrieve the list of metro/dma targeting options.

DMA insights can help you understand who viewed, engaged, and took action on your ads. These insights across various locations can help inform optimization and increase overall campaign efficiency. Insights can be pulled for specific campaigns, ad squads, or ads; insights can also use breakdowns for multiple campaigns, ad squads, or ads at once.

These Insights are estimated to protect user privacy. They are meant to provide directional guidance on audience performance. These are only available from January 1st, 2020. DAY, TOTAL, and LIFETIME granularities are supported, the HOUR granularity is not available for delivery insights. Some of the conversion reporting metrics are available from May 1st 2020.

You can read more about this on the Snapchat marketing API documentation page here

The Snapchat connector can be accessed from the Data Sources page on the DataChannel Dashboard. Please follow the step-by-step Set up Guide for a smooth integration of the pipelines.

Still have Questions?

We’ll be happy to help you with any questions you might have! Send us an email at info@datachannel.co.

Subscribe to our Newsletter for latest updates at DataChannel.