List of Available Objects & Reports - Bing Ads

Report / Object Description

Account Performance Report

This pipeline can be used to request and retrieve reports detailing long-term account performance and trends.

Ad Dynamic Text Performance Report

This pipeline can be used to request and retrieve reports detailing which dynamic text strings are performing well and which strings you should consider changing.

Ad Extension By Ad Report

This pipeline can be used to request and retrieve reports detailing how well different versions of your ad extensions are performing with each ad.

Ad Extension By Keyword Report

This pipeline can be used to request and retrieve reports detailing how well different versions of your ad extensions are performing for each keyword.

Ad Extension Detail Report

This pipeline can be used to request and retrieve reports detailing the effectiveness of individual ad extension items, for example each link of a sitelink extension.

Ad Group Performance Report

This pipeline can be used to request and retrieve reports detailing broad comparisons of delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.

AdGroups

This pipeline can be used to request and retrieve reports detailing bulk AdGroups object using a BulkServiceManager.

Ad Performance Report

This pipeline can be used to request and retrieve reports detailing which ads lead to clicks and conversions, and which are not performing.

Ads

This pipeline can be used to request and retrieve reports detailing bulk Ads object using a BulkServiceManager.

Age Gender Audience Report

This pipeline can be used to request and retrieve reports detailing how your campaigns and ad groups are resonating with different age groups and genders.

Audience Performance Report

This pipeline can be used to request and retrieve reports detailing comparisons of delivery performance statistics by audience, ad group, campaign, or account attributes.

Budget Summary Report

This pipeline can be used to request and retrieve reports detailing how well your campaign’s budget is performing this month.

Call Detail Report

This pipeline can be used to request and retrieve reports detailing which accounts, campaigns, or ad groups are driving the most completed phone calls.

Campaign Performance Report

This pipeline can be used to request and retrieve reports detailing high-level performance statistics and quality attributes for each campaign or account. A quick way to flag any major campaign or account problems.

Campaigns

This pipeline can be used to request and retrieve reports detailing ns object using a BulkServiceManager.

Conversion Performance Report

This pipeline can be used to request and retrieve reports detailing which campaigns and keywords are leading an audience to complete a purchase or other conversion action.

Destination Url Performance Report

This pipeline can be used to request and retrieve reports detailing the landing pages that met audience expectations and potentially resulted in high click-through or conversion rates.

DSA Auto Target Performance Report

This pipeline can be used to request and retrieve reports detailing how your dynamic ad targets are performing and where bid adjustments may be useful.

DSA Category Performance Report

This pipeline can be used to request and retrieve reports detailing how to check the performance of your existing category targets or to find new categories worth targeting.

DSA Search Query Performance Report

This pipeline can be used to request and retrieve reports detailing how your ads perform against search terms. Helps find negative keywords and right keywords that create conversions.

Geographic Performance Report

This pipeline can be used to request and retrieve reports detailing which locations your traffic is coming from.

Goals And Funnels Report

This pipeline can be used to request and retrieve reports detailing whether your audience completes each step through the land, browse, prospect, and conversion pages of your website.

Keyword Performance Report

This pipeline can be used to request and retrieve reports detailing which keywords are performing well and those that are not.

Negative Keyword Conflict Report

This pipeline can be used to request and retrieve reports detailing which keywords and negative keywords are in conflict, and whether the conflict is at the campaign or ad group level.

Product Dimension Performance Report

This pipeline can be used to request and retrieve reports detailing which product dimensions are performing well and those that are not.

Product Match Count Report

This pipeline can be used to request and retrieve reports detailing if you are covering and bidding across your Microsoft Shopping Campaigns inventory.

Product Partition Performance Report

This pipeline can be used to request and retrieve reports detailing which product partitions are performing well and those that are not.

Product Partition Unit Performance Report

This pipeline can be used to request and retrieve reports detailing which product partition units are performing well and those that are not.

Product Search Query Performance Report

This pipeline can be used to request and retrieve reports detailing insights into what your audience is searching for when your ads are shown as well as ensure that your product titles are relevant to search queries.

Professional Demographics Audience Report

This pipeline can be used to request and retrieve reports detailing how your campaigns and ad groups are resonating with different companies, industries, and job functions.

Publisher Usage Performance Report

This pipeline can be used to request and retrieve reports detailing which website URLs aren’t performing well enough for your campaign or ad group target settings.

Search Campaign Change History Report

This pipeline can be used to request and retrieve reports detailing when and by whom the changes to an account were made.

Search Query Performance Report

This pipeline can be used to request and retrieve reports detailing what your audience is searching for when your ads are shown.

Share Of Voice Report

This pipeline can be used to request and retrieve reports detailing the view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.

User Location Performance Report

This pipeline can be used to request and retrieve reports detailing which locations your traffic is coming from.

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